If you know, you know.

The New Jersey Coastline is one of the most productive fisheries in the east and just like the Garden State, rich in it’s diversity.

From Blues and Stripers at the Shore to Tuna and Swordfish at the Canyons and everything in between—that's Shore 2 Canyons.

When I was coming up with the name of this brand I committed to Shore 2 Canyons because I felt it is the best representation of saltwater fishing in New Jersey. Maybe not everyone is going know what it means, but that’s perfect. I thought: If you know, you know. I want this to be our brand.

Think of us as a “small batch” hat company for now, but based on your support and feedback, we will continue to create designs and apparel (we have no shortage of ideas!) that best capture our fishing experience in New Jersey, from Shore 2 Canyons.

Tight lines,

Joe